XLS |
Spending on community involvement (€ million) |
||||||||||
|
|
|
|
|
||||||
|
2012 |
2013 |
2014 |
20151 |
||||||
|
||||||||||
Total spending |
11.8 |
46.2 |
50.8 |
100.0 |
We calculate the value of pharmaceutical product donations according to the WHO Guidelines for Medicine Donations; for other product donations, we apply their fair value.
The increase in our community involvement spending is attributable to the expansion of our Praziquantel Donation Program as well as the expansion of the Erbitux® China Patient Assistance Program. In the Praziquantel Donation Program, we are partnering with the World Health Organization to combat the worm disease schistosomiasis in African school children. Through the Erbitux® China Patient Assistance Program, roughly 90% of the costs for Erbitux® treatment can be covered for colorectal cancer patients with a good prognosis.
XLS |
Spending on community involvement, by region (%)1 |
||||||||||||
|
|
|
|
|
||||||||
|
2012 |
2013 |
2014 |
20152 |
||||||||
|
||||||||||||
Europe |
20 |
36 |
37 |
8 |
||||||||
North America |
13 |
1 |
< 2 |
1 |
||||||||
Asia-Pacific (APAC) |
59 |
61 |
60 |
91 |
||||||||
Latin America |
8 |
< 1 |
< 2 |
< 1 |
||||||||
Middle East and Africa (MEA) |
< 1 |
< 1 |
< 1 |
< 1 |
In 2015, the significant increase in spending on the Erbitux® China Patient Assistance Program led to a relative decrease in spending in other regions.
XLS |
Focus of local community involvement (%)1 |
||||||||||||
|
|
|
|
|
||||||||
|
2012 |
2013 |
2014 |
20152 |
||||||||
|
||||||||||||
Disaster relief |
3 |
6 |
4 |
6 |
||||||||
Education |
16 |
23 |
23 |
25 |
||||||||
Environment |
9 |
10 |
10 |
7 |
||||||||
Health |
30 |
23 |
33 |
33 |
||||||||
Support for culture and sports activities near our sites |
28 |
19 |
15 |
8 |
||||||||
Other |
14 |
19 |
15 |
21 |
XLS |
Motivations for our community involvement (%)1 |
||||||||||||
|
|
|
|
|
||||||||
|
2012 |
2013 |
2014 |
20152 |
||||||||
|
||||||||||||
Charitable activities |
32 |
20 |
9 |
3 |
||||||||
Community investment |
52 |
59 |
59 |
92 |
||||||||
Commercial initiatives in the community |
16 |
21 |
32 |
5 |
In 2015, the significant increase in spending on the Erbitux® China Patient Assistance Program, which falls under "Community investment", led to a relative decrease in spending in other areas.
We assign the motivations for our engagement to categories based on the model of the London Benchmarking Group as well as the guidelines of the Bertelsmann Foundation for corporate social engagement. Projects that primarily aim to make improvements within the community are classified as "community investment".
Projects that are predominantly aimed at company-relevant factors such as image or personnel recruitment are classified as "commercial initiatives in the community". "Charitable activities” comprehends any other projects that benefit a charitable organization, but cannot be assigned to either of the other two motivation categories due to missing data or their narrow scope.